Marketing To Millennials: A Forecast Exclusive


One of the country’s leading experts on the Generation Y and Generation Z consumer who serves as a consultant to more than half of the Fortune 500 companies over the past two decades has been added to the agenda for Forecast 2020, Radio’s Financial Summit.

Matt Britton will address the challenges and opportunities facing Radio in the years ahead with a special presentation at Forecast, scheduled for November 20 at the Harvard Club in New York.

Has Instagram Killed The Radio Star?

Television as we know it will soon be no longer, yet content is the new king of Silicon Valley, as evidenced by Apple’s recently announcing a $6 billion investment in original content. The radio industry is now experiencing a parallel disruption that will create both opportunities and challenges ahead.

  • How Gen Z’s audio consumption habits finally signal the end of Radio 1.0
  • Where advertisers will look next for critical mass
  • The role of celebrities and influencers across the spectrum
  • The massive impact of 5G on broadcast media
  • How the evolution of the television model is paving the way for a new era in radio

Britton’s extensive background as a consumer trends expert established him as a leading authority and sought-after speaker and lecturer on spotting and analyzing consumer marketing and branding trends.

In 2002 Britton founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of a 14-year career at MRY, the agency helped prominent global corporations including Microsoft, Procter & Gamble, Ford Motors, Visa, and Google develop innovative strategies and successfully launch products aimed at the Millennial generation. In 2011, MRY was acquired by the Publicis Groupe.

In 2016, Matt joined CrowdTap, a company he incubated and spun off from MRY in 2011, as CEO. Crowdtap, since renamed Suzy, is a consumer intelligence platform that is being touted as “Siri for brands.”

Forecast brings together the best and brightest talent in broadcasting and advertising to forecast the coming year, and to discuss the trends and momentum that will affect ratings and revenue. From Washington to Wall Street, automobiles to mobile devices, Forecast focuses on what’s ahead in the broadcast community’s future and how to prepare for its opportunities and challenges. Join today’s industry leaders and be part of the discussions and debates about what’s ahead for radio in 2020 and beyond.

Register today for Forecast 2020 before it sells out.

Forecast 2020
November 20, 2019
Harvard Club
New York