NBCU Inks A Social Analytics and Measurement Pact


A company that bills itself as “the most comprehensive enterprise social analytics solution” has signed one of the world’s leading media and entertainment companies as one of its key partners for social analytics: NBCUniversal.

The agreement with ListenFirst encompasses NBCU’s television networks and owned-and-operated television stations, television operations, and motion pictures and theme parks.

ListenFirst “will streamline all of NBCUniversal’s social media data across more than 1,500 social handles into one unified analytics platform, enabling the company to take the lead in the creation of measurement standards for social media across the industry,” the company says.

As is the case with all broadcast media companies, social media is an increasingly critical component of NBCUniversal’s audience development and acquisition, and advertising sales partnership strategy.

ListenFirst’s insights will enable NBCUniversal to set campaign strategy and planning, optimization of paid and organic content including video, and influencer activation.

ListenFirst also comes with syndicated rankings of social media performance of TV shows, TV networks, media properties and influencers across the media and entertainment industry.