Adbiz

Every one of Lotus Communications' Spanish-language radio stations are now being represented on a national level by an independently owned multi-platform media sales and content organization led by CEO Kevin Garrity.

When it comes to its radio industry holdings, Los Angeles remains one of the most important markets for Hispanic-targeted multimedia company Entravision. That's why the appointments of a SVP of Integrated Marketing Solutions and a VP of Local Agency and National Sales could be highly important for its struggling radio division.

With the National Football League's Super Bowl LIV scheduled for Sunday, Feb. 2 at the stadium that, appropriately, is home to its own LIV nightclub, ad rates for the "big game" are already the subject of much speculation. Will they eclipse the rates seen in 2019, the second most expensive ever? Or, will rates seen in 2017 be written into the annals of history as the peak of broadcast TV's dollar delivery?

The lead seen by GEICO in the latest Media Monitors Spot Ten Cable report over the No. 2 advertiser using spot cable is astounding. That said, GEICO's competitors are present in the latest report, with efforts by State Farm, Liberty Mutual Insurance and Progressive all present.

Chalk up another big week at spot radio for State Farm, as the auto insurance specialist finishes atop the latest Media Monitors Spot Ten Report with a sizable lead over the No. 2 brand using radio for the week ending Dec. 29, 2019.

In a new analysis, Media Monitors compared the creative associated with current campaigns from Toyota and Kia, and the number of instances on both TV and cable that each brand aired from September through November. Through the use of its competitive advertising data, intriguing findings arose.

U.S. multicultural media revenues generated from advertising and marketing aimed at Hispanic, African and Asian Americans are projected to grow significantly in 2020, newly released data from PQ Media show.

Earlier this month, MoffettNathanson's key analysts spent three days touring Los Angeles "to gain a better sense of how the streaming wars were impacting industry behavior and strategies." Given the need to quickly scale the launch of all these emerging Direct-to-Consumer platforms, the pace of scripted investment has materially accelerated, says Michael Nathanson, who returned to New York with five clear takeaways.

As the streaming wars heat up, the audience measurement and consumer data giant Nielsen notes that it's important to be mindful of just how much time consumers are spending with different media options ... such as radio. New data gives good ol' AM and FM a positive report card.

It's no secret that companies offering auto insurance policies have been some of the strongest users of spot radio. For the week ending December 15, two companies in this category stand above all other advertisers.

With the holiday shopping season nearing its end in just one week, getting shoppers to purchase gifts is a prime goal of many a retailer. For four big department store chains, luring consumers has meant big investments in Spot Television.

The NBCUniversal Owned Television Stations and the NBC Sports Regional Networks have formed a partnership with TV attribution firm TVSquared designed to provide advertisers with a same-day look in how their linear and digital campaigns are directly impacting business outcomes.

The Dutch provider of broadcast software solutions' MediaSales Traffic product is now powering the online audio advertising server offered by The E.W. Scripps Co.-owned Triton Digital.

In a recent action, the FDA issued 15 warning letters to companies marketing CBD products, warning them about marketing both for edible products and for health claims. Here's what this may mean for radio and TV stations, courtesy of Wilkinson Barker Knauer partner David Oxenford.

According to BIA, financial services ad spending is poised to become highly magnetized by digital and online platforms offering a local, targeting consumer reach proposition. What does this mean for companies such as Entercom, which enjoyed a financial services ad bump in Q3?