A Marriage Of TV Viewing Data and Mobile App Use Insights
Looking for a way to get brands to activate TV media plans based on the networks, dayparts and programs their mobile consumers are "actually watching"? A new pact between an audience-based, data-optimized TV advertising provider and a mobile data marketplace host could be what you seek.
Marketing To Millennials: A Forecast Exclusive
One of the country’s leading experts on the Generation Y and Generation Z consumer who serves as a consultant to more than half of the Fortune 500 companies over the past two decades has been added to the agenda for Forecast 2020, Radio's Financial Summit.
USRN, SoCast Join Forces On ‘Digital Playbook’ For Radio
Network radio programming, production and technical services company United Stations is expanding its partnership with Toronto-based SoCast by joining forces in the marketing of SoCast's "Digital Playbook" for radio stations.
For Radio Ads: A Visual Boost, Thank Quu
A self-described "pioneer in driving the evolution of radio" has unveiled “ad sync” technology that allows broadcasters to pair client logos and custom text with their over-the-air advertisements on HD Radio receivers.
Thanks To Tech Spend, U.S. Ad Market Forecast Surges
Based on its analysis of media owner’s financial reports, MAGNA has determined that the U.S. net advertising revenues grew by 7.6% in the first half of 2019, to $107 billion — accelerating further on an already strong market in 2018. The growth was fueled, MAGNA says, by tech spend. Local TV is struggling.
Kantar: A Strong Lack Of Confidence In Marketers’ Media Programs
If the media buyer or planner your company works with lacks access to all the data needed to create actionable insights, they’re not alone. According to a new report from Kantar, only 8% of marketers think they have all the data they need. It's a top takeaway from "Getting Media Right: Marketing in Motion."
Partnership Seeks ‘Improved Audio Ad Engagement’ For Mobile Apps
The company behind a voice dialogue marketing platform giving media companies and advertisers the ability to measure, manage, and monetize audio content by using interactive voice AI technology has inked a partnership with AirKast, a mobile publisher that operates a digital ad network.
Automotive TV Advertising Performance: The Latest Look
A London-based linear and digital TV attribution company with a New York office to service U.S. clients has released its latest analysis on television ad performance insights for automotive brands. It analyzed more than $10 billion in TV ad spend during the first half of 2019. What did TVSquared find?
Key New Hires For A Syndication Upstart
The radio syndication company behind "The O'Reilly Update with Bill O'Reilly" has expanded its offerings to include network audio advertising sales to producers and service/program providers. As such, it has a new President/COO and an incoming EVP/Advertising Sales -- and both were previously with USRN.
Is Ad Industry Weakness A Media Industry Concern?
"We are in the midst of one of the strongest advertising markets in a while, yet advertising agency revenues are decidedly weak." That's an assessment of the advertising industry from Wall Street investment analyst Michael Nathanson, who has five key takeaways from NY Advertising Day to share.
For Attribution Measurement, WWO Elects LeadsRx
With the move, Cumulus Media-owned Westwood One becomes the first national audio platform to use LeadsRx attribution software "to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic."
Transparency Concerns Spark Media Agency Flips
Some 69% of advertisers have updated their media agency contracts within the past three years, and one third have made updates in the past year alone in response to concerns about transparency and alleged rebates in the media buying ecosystem, a new ANA report finds.
Comcast Spotlight Lights Up Self-Service TV Ad Buying Platform
The ad sales division of Comcast Cable has launched a self-service buying option, pitched as an alternative to traditional TV ad buying that allows small business owners and local advertisers "the independence to plan, design and manage advertising campaigns."
A Million-Dollar Reach For Building Advertising Clients
With the Association of National Advertisers (ANA)'s "Masters of Marketing" conference scheduled for the first days of October in Orlando, now is the time for broadcast media's leaders to make themselves known. Who knew inspiration could come from Down Under?
ANA Creates A Measurement Division
The Association of National Advertisers (ANA) has created a new division dedicated to ensuring that the industry’s measurement systems are aligned to the business and measurement agenda of marketers.