LOS ANGELES — It is a company with its roots in U.S. Hispanic-targeted radio and television and today is a media and global ad tech operation — one that on February 19 parted ways with its longtime President/COO, Jeffery Liberman.
With Entravision Communications moving forward with Chief Financial Officer Mark Boelke adding COO duties, the company led by CEO Michael Christenson revealed that its Q4 results were entirely driven by Advertising Technology & Sales improvements. In contrast, the Media segment suffered, experiencing a significant year-over-year revenue decrease.
Absence of political ad dollars were the key factor as to why Entravision’s media segment net revenue tumbled by 32% — even as the company in Q4 2025 enjoyed a 4% increase in local advertising revenue and a 5% decline in national advertising revenue, ex-political.
In contrast, strategic investments in the AI capabilities of its ad tech platform and expanded sales capacity fueled a 123% net revenue jump in its Ad Tech & Sales arm.
For the media segment, digital advertising improvements couldn’t offset a dip in retransmission consent revenue, as well as lower spectrum usage rights fees.
Still, Christenson noted that Entravision was able to repay $5 million during Q4 on the company’s bank term loan, bringing the total debt reduction to $20 million in 2025.
Looking closer at the Q4 2025 results, the “cost of revenue” — a.k.a. expenses — rose by 118% on a consolidated basis, illustrating that ad tech expansion will come with its costs.
Additionally, there was an impairment charge — albeit less than it was in the final three months of 2024.
“We acknowledge we have work to do to improve our operating profits,” Christenson said on a Zoom earnings call held at 2pm Pacific, acknowledging the -$23.78 million operating loss before taxes from continuing operations — down from the -$51.74 million loss in Q4 2024.
Overall, the Entravision Q4 2025 net loss was significantly lower, shrinking to $18.21 million (-$0.20 per share) from $56.36 million (-$0.62).
Entravision did not break out its revenue for its radio and television stations by media. The company’s assets include Univision affiliates in 21 markets, a FOX affiliate and home for The CW Network in Texas, and an NBC affiliate in Palm Springs, Calif. Entravision’s radio brands include regional Mexican “La Tricolor,” regional Mexican gold “La Suavecita,” Latin Urban “Fuego,” and English-language total market stations in the Rio Grande Valley.
