Guidebox Inc., an OTT video search and discovery metadata provider to some 50 television brands, has been acquired by ColorTV, a platform for broadcasters to promote, personalize and attribute content on connected TVs and streaming devices.
A whole lot of deal making could be taking place in the posh suites of the Encore and Wynn resort hotels next week during the 2017 NAB Show, and if rumors are correct, Sinclair Broadcast Group and Tribune Media Co. may want to think about a visit to the "Chapel of Love" before leaving Las Vegas.
Thanks to retransmission consent agreements between local TV stations and cable/satellite companies, total local television station revenue totaled $28.4 billion in 2016, data released today (4/20) from BIA/Kelsey finds.
Say what you want about "fake news" and advertiser uproar over real ads appearing on websites that are less than legit: Programmatic buying is here to stay. That's the key finding from eMarketer's latest digital advertising forecast, which estimates that close to four of every five U.S. digital display dollars will transact programmatically in 2017, totaling $32.56 billion.
A Petition for Rulemaking that seeks the initiation of a proceeding that would repeal the radio an TV Main Studio Rule was filed on Thursday with the Commission.
Two key leaders of the House of Representatives have engaged in a last-minute — and likely futile — fight to get the FCC's key Republican leadership to stop its push to restore the UHF discount used to calculate compliance with the national television audience reach cap.
Nielsen has been named to Google's Marketing Mix Model Partner program. This makes the leading measurement provider of radio and TV consumption and consumer exposure a "preferred partner," injecting the company into a program which enables Nielsen to collect Google advertising impression and spend data directly from the source.
Netflix shares were off nearly 4% in midday trading on Tuesday, as investors reacted to a miss on subscriber estimates that was the lone blemish on an otherwise solid quarter for the OTT giant. At the closing bell, NFLX shares finished with a 2.6% drop, signaling long-term strength for Netflix.
On March 2, during his company's fiscal Q4 and full-year 2016 earnings call with the Wall Street investment community, Entravision Communications Chairman/CEO Walter Ulloa made a somewhat startling revelation: The owner of radio and TV stations super-serving the U.S. Hispanic consumer scored $264 million in gross proceeds from the FCC’s reverse auction. We now know how the dollars fell, and much of those millions of greenbacks are thanks to the company's relinquishment of spectrum in the Constitution State, where it is entering into a channel-sharing agreement for the local Univision affiliate.
Moody's Investors Service has assigned a "Ba2" rating to The E.W. Scripps Company's newly launched offering of $400 million of Senior Unsecured Notes due 2025. The rating comes after the broadcast media company on Monday commenced the private placement offer, which is subject to market conditions and other factors. Meanwhile, Scripps says its Q1 earnings outlook remains unchanged.
The FCC's Incentive Auction is now history, and the Commission late Thursday (4/13) made available a mountain of data reflecting the UHF and VHF stations that will go off the air as a result of a shift in spectrum use from television to wireless services companies. RBR + TVBR reviewed the winning bids in the Reverse Auction, and both Nexstar and Gray Television scored some cash with some big goodbyes.
Two automotive dealer associations have revved up their respective advertising activity at broadcast TV, with a big Detroit player back on the scene. Meanwhile, the No. 3 finisher in last week’s Media Monitors TV Spot Ten report returns after finishing the previous week in the No. 20 slot.
Can a company that no longer owns a trio of television stations still be held accountable for public file foibles that occurred prior to their sale to another owner? The answer is yes, as a Pittsburgh-based player has learned -- courtesy of a FCC Forfeiture Order released Monday. This TV station owner won a request for a reduced fine. But, this owner is also pocketing much less than it may have initially thought from the just-concluded FCC Incentive Auction.
Hyundai is huge on cable TV. In last week’s Media Monitors Cable Spot Ten report, ads for the all-electric Hyundai Ioniq appeared out of nowhere, to take advantage of the spring car buying season.
The flagship PBS station in Southern California is giving up its over-the-air broadcast station but won't be pocketing the millions of dollars it is receiving from the just-completed FCC spectrum auction. Instead, KOCE is investing its one-time revenue of $49 million in "expanding its mission across the region" as it enters into a channel-sharing agreement with KSCI-18 in L.A.