CBS Texas (KTVT-TV) in Dallas-Fort Worth has become the latest station to roll out Augmented Reality and Virtual Reality (AR/VR) technology, marking the eighth CBS Stations market to adopt the platform behind New York, LA, Chicago, Philadelphia, the Bay Area, Denver, and Miami.
The AR/VR-equipped studio, spanning more than 20,000 cubic square feet, allows for visually dynamic presentations of weather coverage and breaking news, including hyper-realistic simulations and complex data visualizations aimed at improving viewer understanding. It was debuted on June 23 by First Alert Chief Meteorologist McKenna King.
CBS Stations President Jennifer Mitchell said, “The launch in Texas further underscores our commitment to investing in the future of local journalism. Through the expansion of our technological capabilities, we continue to deepen how we serve our communities, elevate the viewer experience, and shape the future of broadcast journalism.”
CBS Texas, president and general manager Raquel Amparo added, “Over the past year, we’ve evolved every part of our newsroom – from refreshing our newscasts, updating our brand, and building a multiplatform coverage strategy. This technology is the next chapter and allows us to enhance meaningful content for everyone we serve.”
