Hey, OTT: Not So Fast, Says Strategy Analytics

For all of the hubbub over "cord cutting" and the meteoric rise of over-the-top "OTT" delivery of video content, a new report from Boston-based Strategy Analytics finds that while a shift from "traditional" MVPDs is indeed taking place, it's happening, um, despacito ... slowly.

An Iconic Journalist Gets A Big ‘Gracies’ Honor

An award-winning journalist, best-selling author and current anchor of CBS Sunday Morning will be the center of attention on Tuesday (6/27) at Midtown Manhattan's posh Cipriani on 42nd, as she will be honored with the 2017 Gracies Lifetime Achievement Award.

Clarke Exits Cox For Sinclair’s Toledo Chair

A veteran radio industry sales executive who started his career at a pair of Birmingham, Ala., FM stations in 1991 has been selected to serve as Station Manager and Director of Sales for Sinclair Broadcast Group's NBC affiliate in Toledo, Ohio.

How AI, And Metadata, Can Unlock Value Within TV

Not so long ago, time-stamps played a large metadata role for TV broadcasters. In recent years, technological advancements have changed how broadcasters view and use metadata. On July 18, broadcast and cable TV professionals and their sales teams have a great no-cost opportunity to learn more about how AI and metadata can bring more in more ad dollars.

Are Radio, TV Poised To Suffer From Ad Budget Slices?

If local advertisers were barbers, they'd skip the shears and go for the electric razor without hesitation. That's because the latest data from Borrell Associates indicates that cable TV, broadcast TV, and radio — in ascending order — are set to take an immediate haircut on their ad revenue.

Murrow Award Recipients Revealed By RTDNA

Edward R. Murrow himself would be proud. CBS Radio News and CBS News' television division have received the 2017 Edward R. Murrow Award for overall excellence at the network level. Those are just some of the highlights of the Radio Television Digital News Association (RTDNA)'s 2017 winners, announced today.
Brian Wieser

May Malaise: TV Commercial Impressions Slide For Networks

As the Senior Analyst of Advertising, Media and Internet at Wall Street equity research house Pivotal Research Group, Brian Wieser has gained a strongly positive reputation as a straight-shooter who provides some of the cleanest visibility on the state of broadcast media in the U.S. That's why the broadcast TV industry's C-Suite should be a tad anxious about Wieser's analysis of trends tied to the use of TV alongside commercial share for the calendar month of May 2017.

The Six-Second Ad Finds A Fan In Fox

Nineteen years ago, "seven-minute abs" was a much laughed-at idea shared in the cinematic classic There's Something About Mary. Today, no one is laughing at the growing support of six-second ads—nonskippable video opportunities for brands that will eventually be deployed on linear television. Alphabet-owned YouTube was the first to adopt the :06. Now, Fox Networks Group is on board.

Zenith Signs Off On New Nielsen Local TV Deal

Publicis Media's Zenith has inked a new agreement for Nielsen's Local Television Measurement. The renewal will provide Zenith with continued access to Nielsen's local current TV ratings across all 210 Nielsen DMAs.
Auto

Chevrolet, Nissan Power Up TV Activity

Automotive dollars continue to flow to broadcast TV, and two dealer associations, in particular, exhibited campaign strength for the week ending June 18. One is a Japanese brand, while the other is all-American.

TripAdvisor Votes For Cable Spots

The summer travel season is upon us, and Trip Advisor has opted to use cable TV spots to best communicate its brand message to consumers. In last week’s Media Monitors Cable Spot Ten report, TripAdvisor debuted to land in second place. What other companies were active users of local spot cable ads? Find out more now!

Adobe Advances Its Programmatic TV Offerings

Adobe has launched a programmatic solution for TV advertising that builds on TubeMogul's PTV (Programmatic TV), the three-year-old platform recently acquired by Adobe. The platform enables buying of TV ads in all of its forms – including live linear TV, addressable TV, connected TV, VOD and OTT – and brings brands reach to more than 95% of U.S. households.

Is TV Ownership Consolidation Cleared For Takeoff?

Yesterday, in what Wilkinson Barker Knauer partner David Oxenford calls "a very short one-page decision," the U.S Court of Appeals rejected the requests filed by public interest groups including Free Press to stay the effect of the FCC’s decision to reinstate the UHF discount. While this does not signal the Court’s final approval of the FCC’s decision to reinstate the discount, Oxenford notes that the ruling does suggest which direction the Court is likely to take in its assessment of this Commission decision.

A morning dose. Designed To Steal Radio Listeners?

A "fresh take" on morning television is the key selling point of a new morning dose. Tribune Broadcasting, the UHF and VHF arm of Tribune Media, is betting big its ingredients will give consumers another wake-up and breakfast show option. It also sends a warning shot to AM and FM radio stations in six DMAs that they aren't the only media that can connect on a local level with lifestyle news and entertainment ahead of a day at work, school, or play.

Key Categories Are Powering Media Dollars In ’17

Forget the naysayers down on Wall Street. Up in Times Square, the message was clear from some of the nation's leading radio and TV executives: Key ad categories are showing signs of life, bringing welcome news following a tense cycle of quarterly earnings reports highly dependent on political ad dollars that may or may not have lived up to expectations.

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