Wednesday, July 2, 2025

B2B TV Ad Opportunity Arrives For Connected TV Marketer

A NYSE-traded technology platform that brings performance marketing to Connected TV has forged a partnership with a "go-to-market intelligence platform" in a way that is designed to help business-to-business marketers "reach the right business decision-makers through streaming TV ads."

Report: Four In Ten U.S. TV Consumers Are ‘FAST’ Viewers

According to a new Horowitz Research report, some 85% of American consumers watch at least some live TV content. And, in a boost to the Connected TV purveyor, some 40% of live viewers say they typically watch live TV on free, ad-supported streaming TV (FAST) services.

Paramount Global, Mediacom Ink A Fresh Distribution Deal

The multi-year agreements extend Mediacom’s carriage of Paramount’s broadcast TV stations under the CBS banner and such cable TV networks as BET, Comedy Central, MTV and Nickelodeon. As part of the renewal, Mediacom can now make the Paramount+ Premium plan available to Mediacom customers.
Jeff Winemiller

Winemiller Agrees To Purchase A SLC LPTV Property

The prolific entrepreneur of low-power broadcast televisions is at it again when it comes to signing off on a transaction. This time, he's struck a deal to purchase a property serving Salt Lake City.
Ravi Kapur

A Major Market Acquisition in Bismarck for Kapur

Ravi Kapur has proven to be an active buyer of low-power television stations in recent years. Now, his Major Market Broadcasting is in purchase mode once again, as it is agreeing to acquire a property in North Dakota from none other than the man behind Lowcountry 34 Media.

For 15th Anniversary, NBCU’s Stamford Home Gets A SSL Boost

NBCUniversal’s Stamford Studios marked its 15th anniversary in late 2024 with the installation of a Solid State Logic System T S400 broadcast audio platform. The console manages broadcast audio for NBCUniversal Syndication Studios’ The Steve Wilkos Show and Karamo at the 46,000-square-foot production facility.

FOX Reveals Greg Easterly’s Successor As Carlston Exits L.A.

FOX Television Stations (FTS) has revealed who will take on the role of SVP/General Manager of "FOX 2" in Detroit, as Greg Easterly is retiring from the role. At the same time, we now know who will lead FTS's L.A. properties, and it is someone who will add that role to her current duties in Seattle.
Matt Hamilton

Longtime PDX Media Sales Pro To Lead Sinclair’s Boise Group

He has held sales roles at KGW-8; Comcast Spotlight; KOIN-6 (where he rose to Local Sales Manager); and KPTV-12 in Portland, Ore., and then relocated to the Treasure Valley of Idaho — for the first time — for a radio sales role. Now, he's been selected to lead Sinclair's trio of owned and/or operated properties in Boise.

Want To Sell Your LPTV Station? This Webinar Can Help

Low-power television station owners looking to navigate "the complexities of selling their assets in today's dynamic media environment" are being invited to an essential upcoming webinar featuring a leading media broker and a longtime owner of LPTV properties.

Introducing The ‘BEST’ Option for A New Media Era

An Orlando-based technology company touting "one free app to search, watch and stream everything" is in the midst of promoting a new-to-market offering for programming partners that it says "leverages cutting-edge advancements" in both broadcast and streaming technologies.

Fubo, Soon To Be A Disney Property, Inks Weigel Deal

A multi-year distribution agreement has been agreed to between the owner and operator of seven digital multicast networks and a virtual MVPD that is in the process of being acquired by The Walt Disney Co. 

Hulu, With Ads, Comes To ‘Spectrum TV Select’ Customers

Want access to Hulu exclusives and happen to be a Charter Communications Spectrum customer? There's a tier offered by the MVPD giant that will now bring that to consumers at no additional cost, starting later this summer.

DirecTV’s Skinny Bundles Now Include CBS Stations

Thanks to the advent of "Genre Packs" designed to smash the "big bundle," three of the "Big Four" networks had inked fresh deals with DirecTV to make that happen. On Thursday, the fourth officially signed off on its own deal.

Sinclair-Owned Tennis Channel Inks New WTA Deal

A Sinclair-owned MVPD-distributed offering and its streaming-only sibling will continue to serve as the exclusive homes of WTA tennis in the U.S. for the next several years, thanks to a new media rights deal announced on Wednesday.

‘MeTV Toons’ Coming To DirecTV Consumers

In May 2024, a digital multicast specialist is launching a new subchannel network dedicated to classic cartoons in a partnership with Warner Bros. Discovery. Now, this vintage animation offering is being added to the DirecTV lineup, thanks to a multi-year carriage agreement.