Taking advantage of a vacation
Everybody is ready for a vacation, right? They are actually believed to improve productivity – everybody needs a chance to recharge their batteries, something best
Marketers: Get Your Commercials Seen
For as long as there have been program ratings, marketers have been concerned with how many viewers are watching their commercials. Do they leave...
There is a food fight going on, Seize the moment
Get your ideas around grocery stores and make a solid marketing presentation because there is an all-out food fight. Tip 1: to take to your local grocery
Why 100% Commission is Killing Radio–Part III
A new approach: The approach is like that of the New England Patriots; they concluded it is the franchise, the massive machine that earns the
Best Practices for Marketing Product Features
By its very nature commerce is competitive, and that means companies are going to gauge success by comparing themselves to other companies that sell...
Red Robin debuting Red’s Tavern Double Burger via TV
The Red’s Tavern Double is part of the casual dining chain’s fresh new menu. Accompanying are three Tavern Styles -- Cantina Jack Style, Pig...
The foolproof marketing plan
Oscar Wilde nailed it on the head when he spoke these words: "Be yourself. Everyone else is taken." Everyone can take these words their...
5 critical sales questions every AE needs to know, ask
I wish I could say I was surprised when I go on an ad sales call with a sales rep and they talk about their media product for the first 20 minutes of the ad sales meeting. Why do sales people talk so much? In most cases, it is bad training or fear. Fear of silence perhaps? Mostly fear of not knowing what the outcome of the meeting should be before the meeting begins. They just do not have a playbook to follow. It is sort of like placing 11 football players on the field and telling them to simply go out for a pass. Every now and then you will score a point, but most of the time you get beat by a better team with a plan. I preach a lot about having an ad sales process and holding meetings that win business. Ad sales training is mostly about understanding that there are several ways to win a ball game, but which one will maximize your potential to win?
Why should I buy an ad from you?
What makes you different from every other sales person that walks in the advertisers’ door today? Again
What B2B marketers can teach the rest of us
I recently came back from three inspiring days in Chicago, attending the BMA (Business Marketing Association) annual conference. There were
It’s Radio, So Write for the Ear
Don’t write your radio commercial, “talk” it.
Another Way To Avoid The Wandering Sales Candidate
Hiring salespeople is difficult. In this latest installment in a series of columns from expert sales coach Barrett Riddleberger, he identifies once again a group of sales candidates who, when hired, fail to meet expectations. Yet, they all have one thing on common: they interview well.
The Outlook For The North American Sports Market
The 2017 edition of the PwC Sports Outlook, which updates PwC’s perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth, has been released and is now available for public consumption. This year’s edition refreshes PwC's five-year revenue forecasts through 2021 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising. Here are all of the details, as your media properties may include broadcast stations that offer sports talk or sports play-by-play -- and may account for a significant portion of your company's quarterly revenue.
A Pragmatic Look At Programmatic Ad Spending
A just-released forecast and report from eMarketer provides some keen competitive insight into ad spending projections over the next two years. Video is powering "significant growth" through 2020, with the "vast majority of U.S. digital display ad dollars expected to transact programmatically by 2020."
Beware of the ‘Tricky Sales Candidate’
"Don't get fooled by this sales candidate," expert sales training consultant Barrett Riddleberger warns. "They look great in the interview, but the trouble starts once you hire them." Here's what your GSM should look out for, preventing any earnings disappointments.