Welcome To TV: A Slew Of New Advertisers, At COVID-19 Height
Nearly $460 million entered the national TV marketplace in the first half of 2020 from 110 first-time national advertisers across 59 categories. That's the big takeaway from a new report released Tuesday (10/13) by the VAB. We've got more highlights for you.
$2,500+ for Thirty Seconds: “Don’t Tax That Dial!”
The NAB recently announced a contest, open to all over-the-air U.S. broadcast radio stations, to create a thirty-second political spot encouraging defeat of
In a world filled with ‘media’, why do we have a scarcity of true...
We are working in times of exponential growth in the media landscape. To the marketer, it seems as though new media
Social Media Marketing Tactics for Television
One of the biggest trends by media companies is the launching of individual blogs for their shows. AMC's "Mad Men" website gives audiences a...
Get the most out of email marketing
Even with the hype of social media and other online vehicles, email is the still the best push marketing tool for reaching your audiences. ...
The new sales paradigm
Here’s the premise many in broadcasting believe– “if radio is to survive and prosper by further developing its brands as successful content outlets that...
Romney launches third “Day One” ad (video)
Mitt Romney's campaign released a new TV spot 6/1 that says a Romney presidency would get the country back on the right track. The...
Building a marketing communications strategy
If you're a start-up or small station that believes marketing communications strategy is an ideal just for huge corporations or conglomerations with a large...
Copy points no more
I’m in the radio business. More specifically I’m actually in the sports marketing business for a radio station. Having fresh content each and every day with a passionate listener base as enabled me to fortunately avoid the “radio recession” or digression perhaps.
What’s a Commercial?
In a sign of the times, the 4A’s just recently announced that they will no longer publish their “Television Production Cost Survey.” The survey originated in 1987 and the last published report represented the twenty-fifth year of this continuing project. For those twenty-five years, the report provided the industry with a method of benchmarking the industry average cost of producing television commercials, providing data including:
Technology bullies…or why a radio sales career sure looks good right now
What do traditional cameras, cashiers, parking lot attendants, travel agencies, telephone receptionists, pharmacists
Six Questions To Ask Superstar Sales Candidates
Sell your job to a superstar sales candidate by asking these six questions.
Why ‘Qualifying’ Makes You An Awesome Sales Rep
In this latest Media Information Bureau column from expert sales coach Barrett Riddleberger, the concept of "qualifying" is discussed in detail. "Without question, qualifying is one of the most critical steps of the sales process," Riddleberger says. Here are eight reasons why this is so crucial to your sales team's ultimate success.
Enter The Matrix: Ad Spend Flat In ’17, New Study Shows
There's a new entity that has jumped into the arena of ad spending reports, and according to its key findings, overall ad spend remained relatively flat from 2016 to 2017. The assessment of the year in ad spend comes from Matrix Solutions' first annual Advertising Spend Report.
Three Key Tasks To Make Successful Event-TV Spots
Successful ads during major broadcast events, such as the Super Bowl, need to meet three goals. What are they? A new analysis from Kantar provides TV industry ad sales execs with the answer.