What the Consumer Really Wants to Hear from Your Client
As a responsible radio or TV account executive, part of your job is to act as an interpreter between your local direct client and...
So, Now that the Supreme Court Has Ruled: What’s up with Indecency?
Pretty much everyone in broadcasting knows that the Supreme Court has ruled in the Fox/CBS case. The court did not settle the constitutional issue...
Why radio needs to sell with co-op now
RBR-TVBR exclusive: Radio lags other media – badly – in local online revenue. In 2011, Radio got only 1.8% of local online dollars vs....
Money-Saving Tips on Leasing Your Tower
By John M. Pelkey and Erwin G. Krasnow, Garvey Schubert Barer
As we explained in “How to Turn Steel into Gold: Monetize Your Tower,” Radio...
Today’s Broadcast General Manager
In most respects, it has always been a tough, demanding and often criticized job: that of a broadcast General Manager. The broadcast General Manager...
What broadcast TV fans watch on cable: Young demo edition
Unfortunately, just because one of your loyal fans is watching something on television doesn’t mean they are watching your station. There is a whole...
Clear Channel Changes Competition
It's akin to a light switch. One moment you claim that Pandora is not your competition, while you are building a Pandora-like delivery platform...
Three things that define your goals
Most of the time when I read a book that asks me to do an exercise, I simply pause to think about the question and give it some mental
Getting Your Song Played on Radio
Don't suppose there are many stories of independent artists who contacted a radio industry station and succeeded in getting that station to air their...
Demystifying the Debt Term Sheet
By John R. Brooks and Erwin G. Krasnow, Esq.
Thanks to your taking our advice on putting together a persuasive business plan (see our articles,...
The Breakdown of Breaking News
What constitutes “breaking news” these days, anyway? That’s what a colleague asked me after the botched reports of the Supreme Court ruling on health...
What radio fans watch on cable: Older demo edition
A week ago we showed you where your younger radio audiences hang out when they’re watching basic cable programming. This week, allow us and...
10 Tips for Closing Bigger Sales with Co-op Know-how
1. SELL RADIO before you offer to help a retailer use co-op funds: If a prospect isn’t enthusiastic about radio, why would they use...
Slight consumer confidence bounceback for July
While it may not be time to start popping the champagne corks, a 1.5% gain in the BIGinsight topline consumer confidence index is better...
Mining Gold from the Station’s Previous Purchase Agreement
By John M. Pelkey, Garvey Schubert Barer
In the Westerns of the 50’s and 60’s, the cowboy sneaking a peek at a poker player’s cards...