Futuristic Citizens United fantasy suffers from fatal flaw
The writer of a piece put forth by Minnesota Public Radio took the 2012 election as a starting point and wrote a satire speculating...
How To Get Money From Uncle Sam
By John R. Brooks and Erwin G. Krasnow, Esq.
Spurred by the deep freeze in the credit markets that has closed the financing window to...
The magazine choices of older television fans
Here is the fourth and final section of a four-part look at the favorite magazines of the broadcast audience, this time focusing on programming...
The (Not So) Wonderful Internet
If you're not a techie, that's cool. Truth be told, there's so much learning in becoming a techie that most people don't have the...
Welcome to no-brand land!
Marketing executives spend millions building their company's brand in the marketplace. But, is it being spent it in the right place?
A brand marketer's greatest...
Kevin Cuddihy, Univision Television Group President
Kevin is responsible for overseeing all operations for the 62 O&O television stations across the U.S. and Puerto Rico, including ad sales and local...
The magazine choices of young television fans
Here is the third section of a four-part look at the favorite magazines of the broadcast audience, this time focusing on programming favored by...
Finding Crowdfunders
This post shares an opportunity that I think is out there just waiting to be developed by the best media salespeople. The latest buzzword...
Dealing with predatory advertising agencies
I’m a local direct fanatic for many reasons, but the thing I love the most about dealing with local business owners directly is that...
Fastest way to add revenue with co-op: add a specialist
RBR-TVBR exclusive: There’s money in co-op – big money. Our contention in the first column of this series was that incremental sales from co-op...
Ideas clients want from you now
Local direct clients don’t like paying for “spots”. They like paying for ideas. So, give them ideas they can use immediately and win their...
Don’t Let Interference Interfere With Your Tower Revenue
By John M. Pelkey, Garvey Schubert Barer
As much as a broadcaster might be tempted to rent out space on its tower to all comers,...
Confidence continues to edge upward
The latest BIGinsight economic soundings found consumers feeling slightly better about things in August 2012 than they were in July 2012, and they felt...
The magazine choices of older radio fans
Here is yet another installment in RBR-TVBR’s educational and entertaining look at the media habits of their audiences, depending on what types or radio...
Radio Industry is Missing the “New”
I'm again questioning stories that appear in radio industry trades. Those articles that deal with radio successfully launching new products, reaching 93% of the...