Stepping out with radio fans
One of the great things about radio is that its audience increases as it travels from one place to another. But of course radio...
Emergency preparedness in the traffic department
Emergency preparedness is a big deal when you are a Traffic Manager in an earthquake prone environment. Even if you are not in an...
Consumer confidence reaches 2012 high
The BIGinsight analysis of the consumer mindset provided exclusively to RBR-TVBR shows that more and more believe that things are looking up. In fact,...
Tips for Broadcasters: How (and why!) to Build the Perfect Mobile Database
For today’s broadcasters, revenues are directly tied to one key metric – tune ins, or the number of listeners and viewer who tune in...
The Tormented Lives of the Squirrel Chasers
I own a beautiful three-year-old border collie named Shiner. You might be aware that border collies are supposed to be the brightest of all...
The Sporting Life of TV Fans
The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...
Apple v. Samsung: Are you kidding me?
Let me get this straight: The company that allowed massive copyright infringement with their no-copy protection music pod now wants to prevent a legitimate...
Rock Stations Face Rough Roll
It's no secret that a high degree of copying goes on within the radio industry. Over the years we've seen this time-and-again: if something...
To Purchase or Not to Purchase?: How to Answer a Towering Question
By John M. Pelkey, Garvey Schubert Barer
Previous articles in the Intelligence Briefs series, such as “How to Turn Steel into Gold: Monetize Your Tower,”...
The Sporting Life of Radio Fans
The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...
Futuristic Citizens United fantasy suffers from fatal flaw
The writer of a piece put forth by Minnesota Public Radio took the 2012 election as a starting point and wrote a satire speculating...
How To Get Money From Uncle Sam
By John R. Brooks and Erwin G. Krasnow, Esq.
Spurred by the deep freeze in the credit markets that has closed the financing window to...
The magazine choices of older television fans
Here is the fourth and final section of a four-part look at the favorite magazines of the broadcast audience, this time focusing on programming...
The (Not So) Wonderful Internet
If you're not a techie, that's cool. Truth be told, there's so much learning in becoming a techie that most people don't have the...
Welcome to no-brand land!
Marketing executives spend millions building their company's brand in the marketplace. But, is it being spent it in the right place?
A brand marketer's greatest...