Ask More Questions, Ask Better Questions
Would you like to know the three best ways to build stronger customer rapport, increase your credibility as a professional, demonstrate trustworthiness and sincerity,...
Political Advertising – How do I comply with the Sponsorship ID rules?
With Congress back home in an election year, political campaigning for the general election is really going to heat up. With it always comes...
You’re monitoring your website, but are you measuring the right metrics?
Effective web performance for a visiting prospect or customer needs to be measured in a number of ways to truly understand the customer experience.
Take...
Ad writers: Meet the Plain Language and Information Network
Many resources are available to assist aspiring ad writers, but who’d have thunk that Employees of the Federal Government of the United States would...
Issues Programs List
Many broadcasters are unfamiliar with some of the finer points of FCC regulations regarding the FCC “Issues/Programs List” requirements. This is understandable, since the...
Pleasant spare time pursuits of radio fans
You’re home, you aren’t engaged with any media in particular, but you’re doing something – RBR-TVBR examines in-depth data from BIGinsight to focus the...
Sponsorship ID: Is it really a big deal?
Ok, you say. I’ve watched out for absurd claims in advertisements and so I’m clean with the FTC. What do I need to do...
Radio 2016: A digital report card for today, a look at tomorrow
RBR-TVBR exclusive: As the country looks at two Presidential Candidates with some very different ideas on how this country should be run, pundits are...
How to Complete a Non-compete
By John M. Pelkey, Garvey Schubert Barer
Regardless of whether it is selling all of its stations or is just spinning off a tower to...
Broadcaster Liability for Third Party Ads
The Supreme Court decision in Citizens United has indeed opened the door for significant new sources of advertising in the political process by corporations...
How TV fans entertain themselves at home
You’re sitting at home, you have no chores to attend to, you’re engaged with one form of media or another -- so what are...
Get ready for a tidal wave of HD advertising
RBR-TVBR exclusive: Recently, a number of industry publications have pointed out that High Definition (HD) advertising is lagging far behind Standard Definition (SD) advertising,...
Candidate Political Ads libel Claims: Truthfulness in Political Advertising
Truthfulness in Political Advertising: It always happens around campaign season. A candidate runs an ad criticizing the opponent. The opponent’s campaign lawyer issues a...
Where’s the local talent?
RBR-TVBR exclusive: There was a day when we sat in our PD or ND office and plowed through the mail requests, applications and walk-ins...
The Do’s of Doing Financial Due Diligence
By John R. Brooks and Erwin G. Krasnow, Esq.
It should go without saying that the most crucial aspect of buying a radio or TV...