Rosemary Ravinal

To Stop Interruptions: Talk Less, Listen More

If you are on the receiving end of the interruption, the unwarranted cut-in may feel like a display of disrespect or simply bad manners. Here's what you can do in response, courtesy of "Zoom expert" and veteran PR professional Rosemary Ravinal.
Stas Tushinskiy

The InFOCUS Interview: Stas Tushinskiy

In April 2021, it raised $6.1 million in Series A funding. Today, one can easily count Instreamatic as one of the innovators of AI-delivered audio content. And, it is all done in the cloud, as CEO and co-founder Stas Tushinskiy demonstrated in an in-person interview with RBR+TVBR's Editor-in-Chief.
Chart

Strong Global Ad Growth Ahead In 2024

Global advertising growth is forecast for 3.3% growth in 2023, with inflation driving the increase. But, what does 2024 bring, especially as broadcast media in the U.S. anticipates another big political-dollar windfall? Dentsu provided its analysis on Wednesday, and the data is positive for not only 2024, but for 2025, on a global level.
Rosemary Ravinal

How to Speak Well When You’re Having a Bad day

Over the years, veteran public relations executive and public speaking expert Rosemary Ravinal has had several moments when she felt like the glass was three-quarters empty before doing a presentation or appearing on a talk show. How can one overcome such anxiety? In this column, Ravinal offers several ways she learned to manage these feelings and rise to the occasion.
Brian Wieser

For Radio To Win, ‘Growth Beyond Advertising’ Is Needed

Esteemed media industry financial analyst Brian Wieser, who recently launched his own Madison & Wall advisory shop, decided to take a look at the Radio — "or more accurately 'audio'," he notes – advertising sector. What he found wasn't so bright. But there is sunshine ahead, he suggests. This requires revenue generation beyond spots.

MoffettNathanson Shares The ‘Best Ideas in Media and Communications’

SVB MoffettNathanson last week held its inaugural Technology, Media, and Telecom Conference in New York. As part of that event, Robert Fishman pitched Paramount Global. Here's what he had to share.

Asian American Content: What It Means For Representation

The variety and accessibility of Asian-led content has exploded in response to consumers’ growing interest.  But, how has the Asian American consumer reacted to this growth? Newly released Horowitz Associates data show they're eager to embrace whatever new offering arrives in the U.S.
Rosemary Ravinal

The Art Of Emceeing, Simplified

How do you select an emcee? And if you are tapped to be an emcee, how do you make the most of the opportunity and bring value to the event? This column from veteran PR professional Rosemary Ravinal is designed to alleviate any fears you may have before appearing behind the mic.
Brian Wieser

Pay TV’s ‘$100B Funding Source’ For A No-Ad Streaming World

A common refrain media analyst Brian Wieser comes across with respect to the growth prospects for ad-free streaming services is that consumers only have limited budgets. Thus, if they adopt these services they will necessarily prioritize ad-supported streaming instead. Wieser has a counterpoint to that assumed conclusion.

Moms Love TikTok, New Study Finds

Moms in the U.S. are spending more time on the Internet, increasingly embracing digital devices, and using TikTok more. Those are some of the key findings from the just-released Moms and Media 2023 report from Edison Research.

Are AI-Powered Commercials a Possible Future Broadcaster Benefit?

Within the last week, Geoffrey Hinton departed Google over his outrage that Artificial Intelligence was being rapidly integrated into various new technology use cases, without the proper QC considerations. At the same time, the NAB points out, the first AI-generated television commercials were released. While the creative was imperfect, it could bring benefits to linear and digital video media in the years to come.

‘Contour Protection’ The Latest Fight For LPTV Advocates

The LPTV Broadcasters Association, the advocacy group founded by entrepreneur and "local power TV" licensee "SuperFrank" Copsidas, says that it "full-heartedly supports the Congressional initiative to roll out ATSC 3.0 at a rapid pace." However, there's a caveat to that statement.

The ‘State of Audio,’ According to Audacy

Just what is the state of audio for Audacy Corp.? Look no further than the just-released, updated "State of Audio" guide from the company. It's produced under the purview of Audacy's Chief Marketing Officer, Paul Suchman.
Rosemary Ravinal

Filler Words are Now Good In Public Speaking?

New research shows that fillers can be beneficial to both the speaker and listener. Veteran public relations professional and public speaking consultant Rosemary Ravinal unpacks that big revelation in this Media Information Bureau column.

What Are the SVOD Behaviors Of Hispanic Consumers?

What are the latest numbers when it comes to subscriptions to cable/satellite and streaming services among U.S. Hispanic consumers? What do Hispanic consumers plan on doing when it comes to their pay TV and streaming services in the near future? The answers to those questions were delivered in a webinar conducted Wednesday morning by Horowitz Research.