In August 2017, a four-decade radio industry veteran who started his career at an R&B station in New Orleans was coaxed out of 16 months of retirement to take on the role of VP/Market Manager of Entercom Communications’ stations in the Crescent City.
Today, this individual is gone, and the former GSM of Entercom’s Dallas-Fort Worth cluster has the title of SVP/Market Manager.
Starting Nov. 14, Kevin Cassidy will oversee heritage News/Talk WWL-AM/FM, the New Orleans Saints Radio Network and Louisiana State University men’s sports; CHR/Pop WEZB-FM “B97,” WKBU-FM “Bayou 95.7,” AC WLMG-FM “Magic 101.9” and “The New Hot 92.9 FM,” formerly an FM translator at 103.7 MHz rebroadcasting WWWL-AM.
“We are excited to have Kevin take on the role of Market Manager in New Orleans,” said Entercom Regonal President Brian Purdy. “Kevin’s vast industry experience, audio and marketing innovation, paired with outstanding leadership qualities will help raise the bar for our team in NOLA.”
Purdy holds a role that was under the purview of Michael Doyle when Wegmann succeeded the retiring Chris Claus in August 2017.
“I am excited to start the next chapter of my career overseeing this strong portfolio of stations in New Orleans,” said Cassidy. “I relish this opportunity to work with the team and I look forward to leading our stations to anticipated growth in this market.”
Cassidy is a radio industry veteran with over 30 years of experience, and before joining Entercom in 2017 was a fixture at CBS Radio in the Metroplex, serving as GSM for the group’s Dallas-Fort Worth stations for nearly 10 years from May 2009.
From March 2005-December 2008, he served as President of D&R National Radio Sales. From 2004-2005, he was VP/Director of Sales for iHeart Radio in Dallas. From 1998-2004, he was a VP and Regional Executive for Interep.
Entercom did not immediately respond to RBR+TVBR‘s request for comment regarding Wegmann’s future.
Wegmann retired in April 2016 after some 2 1/2 years as Radio Division President of Radio One. Prior to that, he spent eight years as a Radio One RVP in Atlanta, Baltimore, Philadelphia, St. Louis and Washington, D.C.