NEW YORK — Nielsen and VIZIO’s Inscape have extended strategic data relationship, building on a collaboration that began in 2022.
The multi-year agreement, the companies said on Tuesday, “reinforces our shared commitment to delivering comprehensive insights into what audiences are watching across broadcast, cable, and streaming.”
As part of the refreshed agreement, Nielsen will continue to leverage Inscape’s Automatic Content Recognition (ACR) data from upward of 24 million Smart TVs, capturing content at the screen level—regardless of the source. “This provides advertisers, content creators, and media companies with the data they need to make informed decisions,” said Nielsen.
Michelle Gelman, Global Head of Nielsen’s Content and Syndicated Products, added, “Inscape’s ACR data from one of the leading Smart TV manufacturers will help us drive value to our clients and, ultimately, help them drive ROI as they seek to reach their audience.”
Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape, believes the partnership extension “is a testament to the impact of our innovations and the value we bring to media companies navigating an evolving industry.”
