With YouTube TV grabbing NFL Sunday Ticket rights from DirecTV, restaurants and bars across the U.S. have been grappling with the transition. Some shifted services, while others are forking over dollars for both. Now, thanks to a new deal, every National Football League game will be made available via DirecTV For Business.
Thanks to a new multi-year agreement with EverPass Media, DirecTV for Business is able to distribute NFL Sunday Ticket to a commercial venue in the U.S., starting with the upcoming 2026 NFL season.
The deal allows DirecTV For Business to serve as EverPass’ sales, marketing and commercial distribution partner for NFL Sunday Ticket with and without NFL RedZone.
DirecTV for Business will also serve as EverPass’ Preferred National Distributor for EverPass streaming platforms across the U.S.
“The agreement ensures bars, restaurants, hotels, casinos and other commercial establishments can access every out-of-market Sunday afternoon regular-season NFL game,” EverPass said.
Mike Wittrock, Chief Operating Officer at DirecTV, says the new agreement gives businesses more flexibility in how they watch NFL Sunday Ticket and other sports content.
