MESA, ARIZ. — The owner of the regional Mexican “La Campesina” network geared to first-generation Latino farmworkers and recent immigrants has acquired a Class B AM in the Valley of the Sun, in a deal that saw Kalil & Co. serve as the exclusive broker in this transaction. The purchase was necessary for the network to air paid advertisements, as it has been airing on an NCE facility – and earning high ratings. But, is another purchase for a Phoenix station still to come?
RBR + TVBR OBSERVATION: Though he knows this sounds a bit alarming, Streamline Publishing Chairman Eric Rhoads sincerely believes there is reason for alarm— there is something going on right now that could impact Hispanic radio so badly that stations could be forced to change formats or have difficulty surviving. “I’m hearing from broadcasters who are telling me the stores became empty from the moment the rumors started flying about ICE raids,” he says. “ I believe it’s our job to address these issues head on and use the brainpower of the experts we’re providing to help you cope with these issues and address the coming impact on your market.”
In Eric’s view, “whatever your politics are is not relevant at this moment. There are facts that are impacting every community, every economy, and many local businesses, and that impact could affect your business. We want to prepare you in the best way possible, and I hope you’ll consider attending the 2017 Hispanic Radio Conference.” For full details and to attend, please click here.
