PURCHASE, N.Y. — On April 15, Townsquare Media took a step that gives it access to advertising opportunities in the Denver market, adjacent to one of its strongest legacy linear media markets — Fort Collins-Greeley, Colo.
Now, the NYSE-traded company led by CEO Bill Wilson has struck another strategic digital advertising partnership with an independently owned Top 50 DMA radio station licensee.
The just-signed agreement is with North American Broadcasting Company (NABCO), which operates WMNI-AM 920, a FOX Sports Radio affiliate; Country Gold WJKR-FM 103.9 “The Maverick; Adult Contemporary W231EG “Star 94.1,” running off of WJKR HD2; and Rocker WRKZ “99.7 The Blitz” in Columbus, Ohio.
Columbus is Nielsen Audio Market No. 36, and NABCO is a subscriber to the monthly PPM-based ratings for the market.
“Our partnership with North American Broadcast Company extends our ability to bring market-leading digital advertising solutions to a broader set of local media operators operating in large markets,” said Shaun Collignon, Chief Revenue Officer of Townsquare Ignite, the Digital Advertising division of Townsquare Media. “Our success is driven by deep expertise in leveraging our proprietary programmatic platform and data-driven strategies to deliver measurable results. We look forward to equipping NABCO with the tools, insights, and proven strategic approach needed to accelerate their digital growth and drive meaningful outcomes for their clients.”
NABCO is led by President/CEO Matt Mnich. He commented, “We are extremely happy to partner with Townsquare’s Ignite platform. It delivers robust capacity to efficiently plan, execute and monitor complex digital solutions. We believe the platform and its people provide our team industry-leading, data-driven capability that we are thrilled to bring to our customers. The technology and expertise upon which Ignite is built are impressive. It wholistically delivers the solution we were seeking.”
Townsquare announced the launch of the Media Partnerships division in 2024, as part of its Townsquare Ignite segment. As previously reported, the division offers a white-label solution that enables local media companies to leverage the same digital advertising capabilities that have driven Townsquare’s growth, with digital now accounting for more than 50% of the company’s total revenue and profit.
The alliance with NABCO is one of 11 partnerships Townsquare has recently established under this initiative, collectively expanding its reach into 31 incremental markets that do not overlap with its existing footprint.
“Through this partnership, Townsquare will bring its expertise, technology, and resources to NABCO, delivering customized, data-driven strategies tailored to the needs of local, regional, and national advertisers, while supporting the continued growth of NABCO’s digital business alongside its established broadcast platform,” Townsquare said in a Monday announcement.
