The Library of American Broadcasting Foundation (LABF) has rolled out a new national initiative to support broadcasters as the country prepares to commemorate America’s 250th Anniversary. And, it is squarely focused on the role radio and TV have played in shaping our collective history.
The effort sees the LABF offering to U.S. media customizable :30 and :60 broadcast spots highlighting the vital role local radio and television stations have played in capturing the nation’s most defining moments.
Centered around the theme, “Before it was history, it was broadcast,” the campaign celebrates broadcasting’s unique ability to connect communities to history in real time. The spots are designed as flexible “shells,” enabling stations to incorporate their own voices, stories, and archival content. Each includes royalty-free music, with television versions also featuring patriotic visuals.
“America’s 250th Anniversary is a powerful opportunity to reflect on how our nation’s story has been told—and local broadcasters have been there every step of the way,” said LABF Co-Chairs Deborah Parenti, President/Publisher of Radio + Television Business Report and Radio Ink; and Dave “Chachi” Denes, Benztown’s President and co-founder. “This initiative gives stations a meaningful way to celebrate that legacy and connect their communities to the moments that shaped our country.”
A second phase will follow, featuring pre-produced national spots drawn from the Library of American Broadcasting’s archival audio and video to be released soon.
