As media proliferates across a growing number of platforms — including OTT streaming services, social media video channels, direct-to-consumer offerings, interactive content experiences, and traditional linear TV — the media and entertainment industry faces unprecedented broadcast and video production challenges, pushing traditional media processing to its limits.
Addressing these challenges requires solutions capable of handling this new landscape of media ingest and delivery, which includes managing diverse formats, ensuring compatibility across numerous platforms, and meeting varying standards for quality and accessibility, all while streamlining the process to accommodate the accelerated production and distribution timelines demanded by today’s content-hungry audiences.
At IBC2024, from September 13-16, Telestream will showcase a range of AI-powered products it says is engineered to transform how media professionals ingest, enhance, and deliver content. “These media processing tools are designed to optimize every step of the media production lifecycle, with a focus on speed, quality, and efficiency,” the company says.
In today’s multi-platform media environment, the rapid delivery of high-quality content across various platforms is a necessity. However, media companies are encountering significant challenges that impede their ability to process media swiftly and meet the demands for quick content turnaround.
“While the promise of AI and Machine Learning are riding high on a wave of hype, we at Telestream see these innovations as powerful enablers for solving real-world problems that our customers face,” said Simon Clarke, Chief Technology Officer at Telestream. “We are delivering innovative solutions that provide real value as the industry evolves. By tackling the industry’s critical bottlenecks head-on, we are empowering our customers to achieve more with fewer resources and solve challenges that have long impeded progress.”
To address the content delivery bottlenecks, Telestream is launching the following product offerings:
- Automated Workflow Creation: Telestream’s Vantage Workflow Designer automates the configuration of media processing workflows by leveraging AI. This is designed to reduce manual interventions, streamlines operations, and minimize errors.
- Intelligent Quality Control: Telestream Qualify automates the process of ensuring consistent content quality across large volumes of media. This automation supports the delivery of high-quality content at the speed demanded by multiple platforms, eliminating the scalability challenges of manual quality control.
- Efficient Captioning: Media companies face pressure to meet accessibility standards and audience demand for accurate, multilingual captions. Stanza’s new AI-powered speech-to-text captioning capabilities offer instant caption file generation with built-in support for translations, comprehensive formatting, and flexible layout controls, available as a cloud service or locally on a captioner’s machine.
Telestream will showcase a range of AI-powered solutions engineered to transform how media professionals ingest, enhance, and deliver content at IBC2024 Stand 7.B11.
