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Gordon Borrell

Local Advertising: The Long-Term Hard Sell?

Adam Jacobson
Gordon Borrell

Where Is Local Advertising Headed?

Adam Jacobson

Younger Marketers Open To Increasing Radio, TV Ad Budgets

Adam Jacobson
Young woman sitting on sofa in front of television and watching movie.

What Media Do Video Advertisers Prefer?

Adam Jacobson

What Is Advertisers’ Least Effective Media Choice?

Adam Jacobson

The Local Ad Forecast: Radio’s Nuanced Differences

RBR-TVBR

What Percentage of Local Ad Buyers Doubt Their Spending Levels?

Adam Jacobson

Does Linear Media Have ‘Exceptional’ Digital Savvy?

Adam Jacobson
Ben Bouslog

Events and Sponsorships Emerge As A Local Media Dollar Magnet

Adam Jacobson

Borrell Webinar Probes Troubling Local Ad Sales Trends

Adam Jacobson

How Big Is Digital At Radio’s Largest Companies?

Adam Jacobson

Advertisers Thinking Digitally On Budget Increases

Adam Jacobson
Gordon Borrell

Are Radio, TV Effective Media Advertising Platforms?

Adam Jacobson

A Borrell-MFM Survey Focuses on Digital Profitability

Adam Jacobson

Are Local Ad Agencies Hot On OTA TV?

Adam Jacobson
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