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Borrell Associates
Tag: Borrell Associates
Overbudget … and Buying Radio
Adam Jacobson
Borrell’s Spring Local Advertiser Survey: Digital Nearing Broadcast Buys
Adam Jacobson
The Average AM/FM Property Earned $362,250 In Digital Revenue Last Year
RBR-TVBR
Auto Dealers: Dealers Prepping a ‘Major Change’ In Messaging
Adam Jacobson
Insights From 701 Local Agencies, Courtesy of Borrell
Adam Jacobson
Here Comes TikTok, Local Ad Execs
Adam Jacobson
Borrell: TV Loses Exclusivity on ‘TV’
Adam Jacobson
The 2021 Mindset of Broadcast TV Buyers
Adam Jacobson
Broadcast Media ‘Effectiveness’: A COVID-Era Casualty
Adam Jacobson
What’s Being Budgeted for 2021 by Advertisers?
Adam Jacobson
How Do Local Agencies Grow The OTT Budget?
Adam Jacobson
Borrell: Radio’s Digital Ad Discovery Tempers ‘Tepid’ Growth
Adam Jacobson
Are Local Ad Buyers Spending The Right Amount?
Adam Jacobson
Borrell: Advertisers View Digital No Better Than TV Spots
Adam Jacobson
A Red Year For Automotive Advertising
Adam Jacobson
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