What do local advertisers want from local media? When it comes to how much they should spend on their marketing and advertising efforts, help is desired. “They need budget advisement and a trusted advisor,” Gordon Borrell, CEO of Borrell Associates, shared during a Wednesday morning webinar focused on a five-year ad trend review.
But can radio and TV reverse the dollar-shift away from digital platforms, in particular with some of the advertising categories that can thrive outside of a search engine-driven consumer attraction mechanism?
