From Stranger Things and Beef to Ted Lasso and Silo, subscription video-on-demand services such as Netflix and Apple+ have counted on original programs to drive interest — and revenue — for the pay-for-access OTT platforms that many homes across the U.S. have embraced.
Interestingly, newly released data from Nielsen suggest original programming isn’t as popular as acquired shows — presenting a fresh concern for a platform rapidly evolving to include advertising … and more programs that are purchased, rather than produced.
