Wall Street may not be wholly convinced it should be a set manufacturer, but Roku is further expanding its lineup of branded televisions in a move it believes brings more choices to savvy consumers.
New Roku Pro Series TVs are being distributed to consumers this spring, and Roku says the sets deliver “a powerful yet simple streaming experience with a brilliant picture, immersive audio, and elegant design that elevates customers’ entertainment.” According to Roku, retail prices “under $1,500” are being suggested to retailers.
Investors in Roku may not be particularly excited, however, with the company’s shares down 3.6% to $90.58 as of 9:55am Eastern on Tuesday and analysts calling Roku stock “overvalued.”
This compares to a $228.20 finish to the 2021 calendar year for Roku shares, and a $40.70 price for ROKU, which trades on the Nasdaq GlobalSelect market, at the end of the 2022 calendar year.
The Roku Pro Series TVs are available in 55-inch, 65-inch, and 75-inch models. They boast a 4K QLED display, Mini-LED, local dimming, enhanced audio technology for a wide cinematic sound, and a new modern design that rests flat against the wall, all in a TV made for streaming. “Roku Pro Series’ picture and audio quality, polished design, unique features, and ease-of-use bring the market leadership and innovation that Roku is known for to a TV made for streaming,” said Chris Larson, Vice President of Retail Strategy at Roku. “As we hit 10 years of the Roku TV program, we believe this new line of TVs will set a new standard for an elevated streaming experience.”
Concurrently, the company says Roku Smart Picture, a new set of features, will come to the Roku TV program this spring. Roku Smart Picture identifies what type of content is on a screen through methods including artificial intelligence, machine learning, and data from content partners to automatically adjust the picture for an optimized viewing experience.
