Entries for the 26th Annual Radio Mercury Awards are now being accepted, with nominations being taken for outstanding creative spots, campaigns and innovative radio work from advertising agencies, radio stations, production companies, colleges, universities, and advertisers.
Chief Judge Mark Gross, along with a soon-to-be-announced team of final round judges, will disburse over $87,000 in cash prizes including the $50,000 Best of Show prize.
Categories for this year’s competition include:
• Agency/Production Company Produced Commercial
• New – Big Idea: Audio
• Integrated Campaign with Radio/Audio
• PSA Spot or Campaign
• Radio Campaign
• Radio Station Produced Commercial
• Spanish Language Spot or Campaign
• Student Produced Spot
• Radio Station Produced Promotional Spot
• International Radio or Audio
Final round judges will award at least one winner in each category, and at least two awards in Agency/Production Company Produced Commercial, Radio Campaign and Radio Station Produced Commercial.
Judges will also have the discretion to award additional prizes.
RAB President/CEO Erica Farber, who chairs the Radio Creative Fund, said, “We’re really excited to hear all of the new spots coming out of 2016. We have a couple of new additions to the awards slate that showcase where the creative community is heading in the audio space. “With the help of Mark Gross and our panel of final round judges, I know we will honor and recognize the best of the best and what’s next for our industry.”
The Radio Mercury Awards will announce the total number of awards to be given out when the 2017 Finalists are announced in early May. Winners will be announced at the 2017 Radio Mercury Awards event set for June 1 in New York.
The Radio Mercury Awards, a competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials.
The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country.
The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards.
The Radio Advertising Bureau produces the Radio Mercury Awards.