If you examine a piece of rope, you’ll find it’s never just one strand. One strand is easily frayed and snapped. The strongest ropes, like the kind that moor ships in harbor, are trusted because they’re multiple strands twisted together. If one strand fails on its own, the boat is swept out to sea in the lightest wind. If one strand fails in a braid, the ship stays secure, even in the heaviest of gales.
For radio and television, the principle holds the same way. A newsroom working alone, a sales force working alone, a technology stack working alone, each one can hold for a while. But local ad dollars and Big Tech competitors are pulling harder than any single strand can withstand. Broadcast groups have to use everything in the playbook, together, to get stronger.
A Forecast 2027 panel titled Converged Broadcast: The Cross-Media Radio, TV, and AI Playbook, set for November 12, with New York State Broadcasters Association President Heidi Raphael moderating, tackles the subject head-on.
Beasley Media Group Chief Executive Officer Caroline Beasley, Bonneville International President Tanya Vea, Graham Media Group Vice President of Technology Phil Brooks, and AdCellerant Co-Founder and Chief Executive Officer Brock Berry will break down how their own companies are braiding newsrooms, sales forces, technology, and AI into a single, stronger line.
The panel will cover building unified cross-platform newsrooms, retraining sales forces to pitch bundled audio and video campaigns, and using white-labeled digital tech and AI to grow local market share.
