“For the first time, Pinterest will combine its intent-rich audience signals with a Connected TV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.”
That is the message being sent by a popular lifestyle brand that calls itself an “AI-powered visual search and discovery platform,” as it has entered into a definitive agreement to acquire tvScientific.
It’s an intriguing move, as it brings a digital television advertising solution to an app-based visual platform known as an inspiration sourcve for a manicure, a wedding dress, crafts, and the like.
“With this acquisition, Pinterest will bring high-intent audiences to Connected TV,” the company announced late Thursday, adding that tvScientific’s outcome-based Connected TV platform will be integrated directly into Pinterest’s performance products, including its automation and AI-powered advertising offering, Pinterest Performance+.
Financial terms of the transaction were not disclosed. Pinterest does not expect that the transaction will have a material impact on its financial results.
The first priority? “To scale tvScientific’s capabilities in the U.S. market before expanding the integration globally,” Pinterest said.
Pinterest CEO Bill Ready commented, “People plan and shop across multiple screens and advertisers need performance solutions that reflect that reality. For the first time, Pinterest advertisers will be able to evaluate TV with the clarity they expect from their performance channels. Looking ahead, advertisers will be able to buy TV with the performance metrics they are already using, turning Pinterest into a true search, social, and Connected TV performance solution. This is an exciting progression in our multi-year strategy to drive new sources of demand to Pinterest and begin to allow advertisers to reach our valuable audience beyond our platform.”
The tvScientific platform includes automated media buying, AI-powered optimization models, and deterministic attribution, enabling advertisers to run coordinated campaigns and measure outcomes across screens.
Jason Fairchild, tvScientific’s CEO, “This is the first time a performance Connected TV engine will come together at scale with an intent-rich visual search platform and it fundamentally changes what marketers can expect from TV. Combining our performance-driven Connected TV platform with Pinterest’s scale and high-intent audience will create a powerful new equation for modern advertisers.”
The transaction is subject to customary conditions, including regulatory review, and is expected to close in the first half of 2026. After the transaction closes, tvScientific will continue to operate under its existing branding.
