Pandora hits 200M registered users


PandoraThe milestone refers to registered users just in the US. The music discovery radio service had its first user register in the summer of 2005 and announced 100 million registered users in July of 2011, six years after the launch of the service. That has doubled in less than two years.

Said Pandora Founder Tim Westergren: “We started this company to help people discover and enjoy music they love, and to help artists reach and grow their audiences. Only in our wildest dreams did we imagine what it would become. It is now clear that radio is changing, and that’s great news for music fans and for the tens of thousands of working artists who now have a home on the air.”

In conjunction with the milestone announcement, the company released some other notable facts:

–200 million songs play on Pandora by 10am each day

— 25 billion thumbs collected that drive personalization of each listeners stations

–Every month, Pandora plays 100,000 unique artists and 1 million unique songs (for comparison, in a given month, the three largest broadcast radio stations in the country played a grand total of 297, 157 and 261 unique artists respectively)

–More than 140 million listeners have tuned in to Pandora on a mobile device

RBR-TVBR observation: If that makes you cringe, just remember broadcasters have a big dog in this fight and are competing for ear drums and ad dollars in the streaming arena quite effectively. Clear Channel’s iHeartRadio is the fastest digital service to reach 20 million registered users in internet history. iHeart continues to be the No. 1 digital radio service offering instant access to more than 1,500 live broadcast and digital-only radio stations from Clear Channel, Univision, Cumulus, Greater Media, Cox, Emmis and others.  Clear Channel’s iHeart reached 10 million registered users, a in only eight months – faster than all other popular entertainment and communication platforms, including Facebook, Twitter, Pandora, Spotify and Instagram.