MESA, ARIZ. — The Arizona Diamondbacks are in San Diego to face the Padres in their first Major League Baseball regular season match-up of the season.
D-Backs fans won’t be watching the game on FOX Sports Arizona. That’s because it has been rebranded, along with every other FOX Sports RSN, as part of a long-planned reboot under new owner Sinclair Broadcast Group.
Sinclair Broadcast Group and Bally’s Corporation late Wednesday moved forward with the official renaming of its regional sports networks (RSNs) as Bally Sports.
It ushers in a new era for the former FOX RSNs, and is part of an enterprise-wide, long-term strategic partnership between Sinclair and Bally’s announced in November.
“Through our alliance with Bally’s and others, the RSNs will create innovative experiences for sports fans when rooting for their favorite local sports teams,” Sinclair Broadcast Group President/CEO Chris Ripley said. “The rebrand is the ideal first step as we further our efforts to thoroughly change the paradigm of the in-home sports experience, elevating how audiences view and interact with live sports content. We can’t wait to roll out even more game-changing options for fans everywhere in the future.”
In conjunction with the partnership, Bally’s acquired naming rights for all Sinclair RSNs, previously branded with the FOX name. An official Bally Sports app is expected to be released shortly.
The Sinclair-owned and operated RSN portfolio now includes 19 network brands:
- Bally Sports Arizona
- Bally Sports Detroit
- Bally Sports Florida
- Bally Sports Great Lakes
- Bally Sports Kansas City
- Bally Sports Indiana
- Bally Sports Midwest
- Bally Sports New Orleans
- Bally Sports North
- Bally Sports Ohio
- Bally Sports Oklahoma
- Bally Sports San Diego
- Bally Sports SoCal
- Bally Sports South
- Bally Sports Southeast
- Bally Sports Southwest
- Bally Sports Sun
- Bally Sports West
- Bally Sports Wisconsin
It is very distracting for your company to repeat the first line of every single advertisement during the Padres games. Can someone do better please? We love the Padres, but hate the way those commercials come across as company errors.
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