DENVER— Comcast Technology Solutions (CTS) has brought to market a group of AI-powered workflow applications for broadcasters, content owners, and operators worldwide it plans to showcase at the upcoming 2026 IBC Show in Amsterdam — now a major precursor to the annual NAB Show each spring in Las Vegas.
Building on the foundation of CTS’ VideoAI platform, the new applications deliver AI as “practical, integrated solutions to real-world content production and management challenges,” as the Comcast unit sees it.
Comcast explains, “In a market increasingly crowded with standalone AI vendors and start-ups, CTS aims to serve as a single, trusted partner for end-to-end AI-enhanced content processing, video management, and monetization. CTS provides end-to-end, production-ready workflow integration that embeds AI capabilities into complete, deployable applications.
The new applications are designed to work across CTS’ full product portfolio, including Comcast Media360 for broadcasters and content owners, Comcast Sports360 for sports rights holders, and standalone deployments of CTS’ Cloud Video Platform (CVP) for operators.
The next-gen AI applications from CTS include:
Video Verticalization: Using AI-driven smart cropping technology, CTS can automatically convert landscape video content into portrait format for social media syndication, intelligently identifying the “action center” of each scene and making intelligent cut or pan decisions without manual editor intervention.
Localization of Regional Languages: Leveraging AI-generated voices, CTS can automate dubbing workflows that previously required costly and time-consuming human voice talent. The application can extract audio from soundtracks, preserve ambience and music, translate dialogue, select appropriate voice matching, relay the finished audio back into the content, and generate automated captions.
Smart Chapters: For distribution-ready workflows combining content and ad insertion, CTS can create AI-driven detection of intros, credit rolls, and ad break candidates, enhanced with weighting algorithms to select the optimal set of ad break points and automatically trigger stream conditioning, transcoding, and packaging.
Metadata Enrichment: CTS will automatically generate scene and asset-level metadata and pass it into Cloud Video Platform metadata files, enabling semantic and natural language search capabilities. Rather than traditional keyword searches, content owners will be able to unlock intent-based discovery, allowing customers to find content based on themes, moods, and contextual queries.
Automated Quality Control: CTS will also offer AI-powered “virtual eyes-on-glass” QC checks — including black screen detection, missing audio identification, and other content integrity verifications. This capability can enable cost-effective QC across a significantly larger portion of the content catalog compared to traditional human monitoring approaches.
Intelligent Clipping: CTS will also offer natural language query-driven clip identification and selection, allowing editors to find key moments within long-form content. This could include sports highlights, social media clips, or trailer generation, and then trigger automated processing and publishing workflows.
Comcast Technology Solutions at IBC 2026
At the 2026 IBC Show, CTS will showcase its next-gen video AI capabilities and full suite of solutions for streaming, broadcast, entertainment, and sports at RAI Amsterdam, September 11–14 in Hall 5, Stand 5.C80.
