Nielsen’s Bubba Tampering Allegations Deepen

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Nielsen1Nielsen has added more information to its court filed complaint against Bubba the Love Sponge.


In its original complaint, filed in mid-October in federal court in Florida, the audience research firm alleged Bubba, whose real name is now Bubba Clem, paid a portable People Meter panelist to tamper with Clem’s ratings. Now, Nielsen has provided the court with evidence it says shows more people were involved.

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