Valls Falls Into Star Role For Estrella TV


MIAMI — On March 1, a full-power VHF station licensed to Key West, Fla., and serving the Miami-Fort Lauderdale DMA will officially embrace its fourth Spanish-language television network since Dec. 28, 2012.

Burbank, Calif.-based LBI Media, owned by Liberman Broadcasting, hopes there will be no further changes at this station—especially because it just purchased it.

With two weeks ago to the station’s relaunch, LBI has hired a Hispanic media veteran to serve as its GM in South Florida.

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