MIAMI — The owner of Spanish-language radio stations such as WAQI “Radio Mambí” in Miami, acquired from TelevisaUnivision in 2022, has selected a new CEO.
She’ll join company founders Stephanie Valencia and Jessica Morales Rocketto “in scaling one of the largest Latina owned multi-platform audio and media companies to serve the Hispanic market in the U.S. today.
Now leading Latino Media Network is Sylvia Banderas Coffinet.
Coffinett will oversee finance, operations, corporate strategy, and development “to drive market growth and profitability for LMN.”
She will be based in the City of New York.
“We are ecstatic about having Sylvia join LMN as CEO,” Valencia and Rocketto said in a joint statement released on Tuesday morning. “Latinos are the ‘X factor’ in the US today – driving population growth and the cultural trajectory of the country. At a moment like this, there should be more Latino owned media platforms to provide culturally relevant content for our community. With Sylvia’s deep experience and leadership, we will build a cutting edge multi-platform media company that will be able to serve this critical demographic in the country.”
Banderas Coffinet commented, “I am thrilled to join LMN at this exciting time of growth for the company and Latino serving and Spanish language media markets. Hispanics are the engine for economic growth in today’s America and I could not be more optimistic about the commercial and cultural potential of this moment. It is exciting to be part of a team that is Latina owned and operated, building media for us, by us.”
Banderas Coffinet previously served as General Manager for Marketing Equity & Inclusion Partnerships for Vox Media. Previously roles include serving as Chief Revenue Officer & Publisher at HELLO & ¡HOLA! Media Inc., National Advertising Director at PEOPLE en Español, as Beauty Director roles at Conde Nast’s Glamour, and at Latina Media Ventures’s Latina Magazine.
LMN acquired 17 radio stations in ten cities from TelevisaUnivision. The $60 million transaction saw Latino Media Network secure debt financing from an investment entity affiliated with Soros Fund Management LLC. Efforts to thwart regulatory approval of the transaction were denied by the FCC.
