At 8 p.m. ET, “Law & Order” (1.5/5 in 18-49, 7.3 million viewers overall) finished #1 in men 18-49 (tie) and men 18-34 among the major networks in the time period. “Law & Order” improved on NBC’s average in this time period during the traditional 2008-09 season by 25% in 18-49 (1.5 vs. 1.2) and 66% in total viewers (7.326 million vs. 4.417 million).
At 9 p.m. ET, “Dateline NBC” (1.6/5 in adults 18-49, 7.7 million viewers overall) finished #2 among the major networks in the time period among adults 18-49 (tie), total viewers, adults 25-54 and other key categories.
From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.4/4 in adults 18-49, a 1.8/5 in adults 25-54 and 5.4 million viewers overall, ranking #2 in the hour among the major networks in adults 18-49 (tie), adults 25-54 (tie), total viewers, men 18-49 and men 25-54.
“The Jay Leno Show” finished #1 among the major networks in the hour among men 18-34. Competition in the time period included CBS’s “Numb3rs” and ABC’s “20/20.”
“Jay Leno” matched its top Friday rating in 18-49 in 16 weeks (since September 25).
Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49, 1.4 vs. 1.4; adults 25-54, 1.8 vs. 1.8; and total viewers, 5.4 million vs. 5.1 million. Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the 52 weeks prior to Jay’s debut are: in adults 18-49, 1.4 vs. 2.2; adults 25-54, 1.8 vs. 2.7; and total viewers, 5.4 million vs. 6.9 million.
In Late-Night Local People Meters Friday night:
Conan O’Brien (1.9/7 in 18-49 in local people meters) out-delivered CBS’s LATE SHOW (0.8/3) in Nielsen’s 25 local markets with People Meters.
At 12:35 a.m., Jimmy Fallon (0.8/4 in 18-49 in local people meters) topped CBS’s LATE LATE SHOW (0.5/2).
NOTE: All national ratings and metered-market ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(source: data and information provided by NBC)
