A Big QSR Bumps Up Its Burger Spots At Radio


For the most part, Quick-Service Restaurants (QSRs) have been active users of Spot Cable when it comes to attracting consumers. However, for the week ending November 12, one burger chain has stepped it up with its use of Spot Radio, new data from Media Monitors show.

It’s a positive development for the category, as Wendy’s was one of just two brands to score more than 40,000 spot plays last week. Thanks to a bump in ad activity at Spot Radio, Wendy’s now ranks behind only Vicks in the overall chart, which appears below.

Meanwhile, efforts from Lowe’s and The Home Depot are a welcome sign for Radio, as Verizon Wireless increases its advertising efforts for audible acceptance by consumers. Boost Mobile is also in the mix, with a new effort landing it at No. 9.



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