A battle in California between media mogul Byron Allen, who is selling nearly all of Allen Media Group’s television stations to address debt concerns, and one of the world’s largest Quick-Service Restaurant chains has come to an end, RBR+TVBR has confirmed.
McDonald’s USA LLC and Entertainment Studios Network/The Weather Group (ESN) on Friday (6/13) revealed that they’ve signed an agreement that settles all pending litigation between them.
The parties reached a confidential commercial agreement, one that will see McDonald’s continue to purchase advertising from ESN “in a manner that aligns with its advertising strategy and commercial objectives.”
In return, the Allen-controlled ESN will dismiss its lawsuit against McDonald’s in the United States District Court for the Central District of California.
Under the terms of the agreement, which are confidential, McDonald’s is not admitting any wrongdoing, and the ads sold will, as per all such commercial deals, be priced at market value.
In a prepared statement, McDonald’s USA LLC commented, “We are pleased that Mr. Allen has come to appreciate McDonald’s unwavering commitment to inclusion, and has agreed to refocus his energies on a mutually beneficial commercial arrangement that is consistent with other McDonald’s supplier relationships. Our company’s unique three-legged stool model relies on mutual respect, and we look forward to ESN’s contributions to the betterment of our system.”
For Entertainment Studios Network/The Weather Group, the entity is “pleased to find a resolution that maintains our business relationship. During the course of this litigation, many of our preconceptions have been clarified, and we acknowledge McDonald’s commitment to investing in Black-owned media properties and increasing access to opportunity. Our differences are behind us, and we look forward to working together.”
