Scripps Secures a Multi-Year WNBA Deal

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The E.W. Scripps Company has secured a new, multi-year agreement with the Women’s National Basketball Association (WNBA). It’s an arrangement that allows Scripps to continue airing regular season Friday night matchups on its ION Network, the league’s Friday night national TV home since 2023.


This new agreement comes following a successful 2024 season, with strong viewer growth. “The WNBA’s partnership with Scripps has already delivered great results in expanding the league’s reach and visibility,” said WNBA Commissioner Cathy Engelbert. “This new multi-year agreement reflects the growing excitement surrounding the league and the rising demand for WNBA games. Through Scripps’ ION Network Friday Night doubleheaders, we will continue to showcase the world-class talent of WNBA athletes to even more fans nationwide.”

Scripps President/CEO Adam Symson commented, “Since 2023, the WNBA Friday Night Spotlight on ION has enhanced the accessibility and reach of WNBA games for fans nationwide. Our robust partnership with the league has flourished, and we are thrilled to solidify ION’s status as the premier Friday night destination for WNBA action for years to come.”

 

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