Maximum Exposure For An OTT Rebrand


On January 4, 2021, Discovery+ bowed, with “streaming all in one place.” Then David Zaslav engineered the merger of Warner Bros. with Discovery.

Now, the Discovery+ app is soon to be a thing of the past, as is the HBO Max app. Welcome to the Max app, and telling consumers via Spot Cable ads is a big part of the rebranding push.

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