On January 4, 2021, Discovery+ bowed, with “streaming all in one place.” Then David Zaslav engineered the merger of Warner Bros. with Discovery.
Now, the Discovery+ app is soon to be a thing of the past, as is the HBO Max app. Welcome to the Max app, and telling consumers via Spot Cable ads is a big part of the rebranding push.
As seen below, the Max campaign was the biggest at spot cable last week, with some 61,447 spot plays detected by Media Monitors.
That effort topped a surge in spot plays from Chase, while Booking.com has a new effort placing the brand at No. 3 on the list.
Meanwhile, The Home Depot is making a statement, with a presence on Spot Radio matching its return to the Spot Cable report.
How does the Spot Television report for the week ending May 21 compare?
The lone brand using both Spot TV and Spot Cable to the same extend appears to be Progressive, with much differentiation between the two.
