The owner of the Me TV-affiliated television station serving the Philadelphia DMA from Wilmington, Del., and an unaffiliated sibling in the Lehigh Valley of Pennsylvania has signed a multi-year agreement with The Media Audit for media and marketing research.
Signing the deal is Maranatha Broadcasting Company, owner of WDPN-2 in Wilmington, Del., and WFMZ-69 in Allentown.
The company is led by President Barry Fisher. He says, “With our collaboration with The Media Audit we will offer enhanced data-driven insights that will benefit our advertisers. By adding The Media Audit to our sales toolbox, we now have even more data to equip our advertisers with the best data to understand and engage their audience, thus enhancing their advertising effectiveness and ROI.”
Maranatha General Sales Manager Kevin Arndt adds, “Our goal is to empower our advertisers with credible research and insights that catalyze their growth and success. This
initiative with The Media Audit reflects MBC’s dedication to supporting the local economy by
providing advertisers with the resources they need to thrive in an increasingly competitive
market.”
— With reporting by RBR+TVBR in Los Angeles
