NEW YORK — Comscore, iSpot and VideoAmp have each been re-certified as national currencies for the 2026-2028 term, following the completion of what the U.S. Joint Industry Committee is calling its most comprehensive currency evaluation to date.
In making the announcement, the JIC on Tuesday said each of the three providers met the JIC’s baseline threshold for transactability across Total Households, Advanced Audiences and Personified Demographics. The evaluation was conducted by data, analytics and research leaders representing media agencies, national TV publishers and independent consultants, with results reviewed by the JIC’s Measurement Subcommittee and approved by a majority vote of the Full Committee.
