NEW YORK — Introducing the Independent Streaming Alliance (ISA), which as of today aims to serve as a “procompetitive independent industry forum” with a mission to proactively engage and work collaboratively with consumers, platforms, regulators, and media.
Its founding members include two broadcast television groups.
Joining Allen Media Group and The E.W. Scripps Co. on the roster are Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, Tastemade, TMB (Trusted Media Brands), and Vevo.
“Together, the ISA founding companies offer over 2,200 independent streaming touchpoints, which generate more than half a billion hours of watch time every month, representing a diverse, highly engaged audience of consumers globally,” it says.
The ISA currently has three working groups including measurement, distribution, and demand, which all represent key areas of opportunity and challenge for independent streamers in the marketplace.
The Measurement working group that will help establish the overall reach of alliance members and work to establish collective value for platforms and brand marketers, including working with 3P measurement providers, aggregating viewership, and jointly messaging the virtues of the alliance that promotes our value to platforms and brand marketers.
The ISA has selected iSpot.tv as an audience and ad measurement partner to help quantify the total unique reach of the alliance and to lay foundations for utilizing iSpot’s streaming and cross-platform measurement capabilities as a possible currency.
The Distribution working group is focused on developing and sharing best practices for growing audiences, while also working directly with platforms to ensure that there are fair business practices in place and an even playing field for everyone.
The Demand working group is focused on working with SSP’s, DSP’s, brands, and agencies to ensure its members’ advertising may be purchased and sold seamlessly in compliance with industry norms, whether through direct IO or leading programmatic buying platforms.
The ISA will continue to recruit members across the spectrum of independent ad-supported video streaming services distributed on televisions and other connected devices.
For more information and/or to apply to join the ISA, please visit www.independentstreamingalliance.com.
