DETROIT — The owner of broadcast television stations in six markets born out of Post-Newsweek Stations has signed a multi-year agreement for local television measurement with the nation’s dominant ratings, data and analytics provider.
The new pact between Nielsen and Graham Media Group is an expanded deal, and includes Scarborough access plus, for the first time, Nielsen-powered OTT measurement. This could boost stations such as GMG flagship WDIV “LOCAL 4” in Detroit, an NBC affiliate with an app that is already being used as a structural backbone for its Run3TV-powered NEXTGEN TV main screen consumer interface.
Additionally, GMG will use Nielsen’s Digital Content Ratings (DCR) in Jacksonville, where independent news-focused WJXT-4 has become a pioneer in attracting audience and advertisers without a network affiliation agreement in place.
“We are excited to continue working with Nielsen as our measurement provider and are encouraged by their commitment to innovation that matches our own,” said Catherine Badalamente, President and CEO at Graham Media Group. “Trusted audience insights are critical to understand our audience across all platforms and equip our advertisers with data to inform their strategies.”
Nielsen Local TV Managing Director Paul LeFort commented, “Nielsen is proud to expand our partnership with Graham Media Group and deliver the most comprehensive view of their Local Linear, Digital, and Streaming audiences. Our commitment to innovation, including enhanced insights backed by our comprehensive Big Data + Panel Local TV measurement, empowers broadcasters, publishers & advertisers with accurate, representative & cross-platform measurement to drive the Local TV business forward.”
