Generative AI To ‘Revolutionize’ Content Production at NAB Show

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Captivating narratives, stunning visuals and life-like character interaction: artificial intelligence (AI) is disrupting traditional content creation and delivery.


This explains why a leading AI and computer-vision researcher will dive into the cutting-edge world of generative AI during a keynote presentation at the opening session of the 2024 NAB Broadcast Engineering and IT (BEIT) Conference.

The event held during the NAB Show, from April 13-16 at the Las Vegas Convention Center, will see the presence of Pinscreen co-founder and CEO Dr. Hao Li.

“Dr. Li’s insights into how AI is shaping the future of content delivery will be invaluable to conference attendees,” said NAB Emerging Technology SVP John Clark, who also serves as the Executive Director of the NAB’s PILOT program. “This high-energy conference kickoff lays the groundwork for over 70 presentations and panels that will explore the rapidly changing media technology landscape.”

Pinscreen is a Los Angeles-based startup that builds the world’s most advanced AI-driven virtual avatars. In his presentation, Dr. Li will peel back the layers of generative AI for production – including the latest advancements in AI lip sync technology, face swap and deaging, as well as the future potential of AI technology.


Dr. Li will present “Generative AI for Content Production: From Storytelling to Visual Effects, AI Lip Sync, and Beyond” on Saturday, April 13 at 10 a.m. at the NAB BEIT Conference Opening Session.

 

The NAB BEIT Conference will focus on the future of content delivery, next-generation systems and the opportunities and challenges at hand throughout its 70+ sessions. The conference’s focus is designed for broadcast engineers and technicians, media technology managers, broadcast equipment manufacturers and R&D engineers.

The NAB BEIT Conference is part of the Core Education Collection.