At this year’s NAB Show, there’s a show within a show, if you will. A Broadcast Management and Monetization Conference has been put on the calendar for April 19-21, and it’s designed to serve as a hub for over-the-air media seeking revenue growth, leadership and operational insight.
Within this track is the Small and Medium Market Radio Forum, Radio Advertising Bureau sessions and the NAB Leadership Foundation’s sessions. You can add a session featuring FCC Commissioner Olivia Trusty to the mix, too.
Her remarks are approximately 10 minutes in length and are scheduled for 1:20pm Pacific on April 20 in Room N254 of the Las Vegas Convention Center, adjacent to the press and media space reserved for journalists covering the NAB Show.
Trusty’s brief visit will see her touch on policymaking in the U.S. as it pertains to the voluntary transition to ATSC 3.0 broadcast technology by TV station owners, and efforts led by the NAB itself to get a mandated end date for the current ATSC 1.0 digital broadcast standard.
She’ll speak after remarks from Brazil’s Minister of Communications on that country’s TV 3.0 rollout, which uses elements of ATSC 3.0 in a hybrid technology.
After Trusty’s comments are two sessions squarely focused on ATSC 3.0:
1:30-2:05: Bridging Standards: From ATSC 3.0 to Brazil’s TV 3.0 Platform
- Madeleine Noland – President, ATSC (moderator)
- Raymundo Barros – President, Fórum SBTVD
- Wilson Diniz Wellisch – Secretary of Broadcasting, Ministry of Communications, Brazil
- Octavio Pieranti – Commissioner, Anatel
2:05-2:45: Deploying the Future: International Broadcaster Perspectives on NextGen TV
- Lynn Claudy – Senior Vice President, Technology, NAB (moderator)
- Anil Bhardwaj – Consultant to ATSC on India
- Mark Corl – Triveni Digital; Chair ATSC Caribbean Implementation Team
- Young-woo Suh – Director, KBS
“NextGen TV is opening a new chapter for free, over-the-air broadcasting, and this conversation at NAB Show will spotlight the global momentum behind that future,” said NAB President/CEO Curtis LeGeyt.
