In the final days of 2019, Entercom Communications was getting notice from the local business media for cutting-edge new corporate headquarters ensconced inside the fourth floor of 2400 Market Street in Philadelphia.
Now, the company’s all-News station serving the Delaware Valley — a former Group W and, later, CBS Radio property — is getting attention for partnering up with the two NBCUniversal Owned Television Stations serving Philly for a content-sharing agreement.
Don’t think for a minute that the pact will lead to cost-cutting, or job losses, at heritage spoken word KYW-AM 1060. A source close to the matter tells RBR+TVBR “it doesn’t impact jobs.”
In fact, the new deal between KYW and NBC affiliate WCAU-10 and Telemundo sibling WWSI-62 — effective Monday (2/10) — simply replaces KYW’s deal with former sibling KYW-3, the ViacomCBS O&O airing CBS programming for the Delaware Valley.
On a bigger level, it demonstrates how former CBS Radio properties are no longer tethered to their former TV siblings and now have the freedom to work with others, should that be the locally based Entercom management choice.
In Philadelphia, SVP/Market Manager David Yadgaroff said his team was “thrilled that the region’s most experienced and innovative radio team is joining forces with the most forward-thinking team in local television.”
He lauded the strategic partnership, designed to bolster KYW’s news, weather, traffic and entertainment reports.
WCAU-10 and WWSI-62 President/GM Ric Harris signed off on the deal for NBCU.
While the partnership focuses on KYW-AM, content will also be heard across Entercom’s cluster of stations, including Hot AC WTDY-FM, Classic Hits WOGL-FM, Talk WPHT-AM, Adult Contemporary WBEB-FM and Sports Talk WIP-FM.
