MIAMI — A decade ago, Jay Meyers was a key executive at Adelante Media Group, an owner of Spanish-language radio stations in emerging markets such as Salt Lake City and Milwaukee. Back then, he believed the 2010 Census data would result in a such a big revenue bump, that dollars would “run through the door.” By 2016 Adelante was no longer in operation.
Fast-forward to today, and there’s a sense of deja vu: The 2020 Census numbers would run revenue through the door for Hispanic radio. But … is it?
Some of the Hispanic radio industry’s key leaders offered their insights on the subject, along with other key discussion points, in an Executive Roundtable that proved to be an engaging Hispanic Radio Conference session held Wednesday in Doral, Fla.
