Findings from France, Germany, and UK on the in-car audio experience based on DAB+ consumption, which is increasing in these nations, is the subject of a webinar co-presented by Edison Research and WorldDAB scheduled for January 31.
The “Dashboard Dialogue” study will see its key findings unveiled in a webinar scheduled for 3pm CET/2pm GMT.
“Dashboard Dialogue” provides an in-depth review of DAB radio’s usability in the car in the three European nations, with videos from consumers detailing their likes and dislikes, plus what they love about radio in the car today.
The webinar will be hosted by longtime Edison Research VP Megan Lazovick and WorldDAB President Jaqueline Bierhorst.
The research was conducted by Edison Research across France, Germany and Great Britain, through in-car interviews with radio listeners, as well as over 2,400 online interviews.
The initial findings from this unique study were presented at WorldDAB Automotive 2023. This webinar builds on those findings by going in-depth with qualitative interviews and further insights.
Click here to register for the webinar on Wednesday, January 31st at 9am ET/2pm GMT Attendees in the U.S., please note the early start time for this webinar.
