TV/Cable News

The announcement late Tuesday from Disney, Warner Bros. Discovery and FOX that it is launching a joint venture described as a "Hulu for Sports" will likely exacerbate viewer fragmentation. What are the opportunities, and challenges, for brand advertisers? A WARC Media report tackles that question.

Pluto TV is an important revenue-generation arm of Paramount, and it continues to grow its free ad-supported streaming television content offerings. The latest additions to the Pluto TV lineup come thanks to an agreement with Comcast unit NBCUniversal.

It was teased by Anne Schelle, Managing Director of the Pearl TV group, in the Winter 2024 RBR+TVBR magazine. Now, it's finally happened: Chicago viewers who have the equipment needed to enjoy NEXTGEN TV broadcast signals can tune to programming from one of five local channels.

Nexstar Media Group's Board of Directors has adopted a policy regarding the roles of Chairperson of the Board of Directors and Chief Executive Officer. But, this policy isn't about to change until the founder of the nation's No. 1 owner of television stations leaves his role.

For nearly 10 years, Nielsen has been capturing out-of-home viewing. Now, with Super Bowl LVIII on Sunday, the audience measurement and data analytics company says it is expanding coverage of its national TV OOH panel across 2024 "in order to fully represent all U.S. TV households."

One brand focused on handling Form 1040s with the Internal Revenue Service for everyday Americans seeks to attract new and returning customers looking for someone to handle their taxes. And they've gone to Spot Cable to drum up business.

A fast-growing local daily newsletter company "redefining the future of local media as the fastest growing newsletter-first local media company in the country" has closed a series A funding round led. It was led by the owner of broadcast TV stations led by CEO Dave Lougee.

NBCUniversal has launched an automated precision tool designed to, in its words, bring "simplicity, efficiency, and precision" to local auto advertisers buying premium connected TV video for the first time. In particular, it is designed to bring a digital dollar addition through a more complete local media spending opportunity.

Jack Perry has gained a reputation for broadcast technology innovation as the founder of TitanTV, the first electronic program guide with built-in DVR capabilities. Now leading Syncbak, which fuels various OTT platforms used across the U.S., Perry is launching a new streaming platform focused on "in-between binge sessions."

The connected TV/OTT advertising platform for regional and local advertisers owned by TEGNA has acquired what is being described as "a next-generation demand-side platform" focused on the same segment of the ad pie as TEGNA's Premion LLC.

The rapid acquisition of low-power television stations by the founder of 5-Hour Energy, Manoj Bhargava, as part of a large owned-and-operated strategy being carried out by Vince Bodiford, has continued with an agreement that will give NewsNet a property in Wyoming.

The nation's leading audience measurement service for broadcast media companies has earned a multi-year contract extension with the nation's No. 1 owner of over-the-air television stations; NewsNation and Antenna TV; and WGN-AM in Chicago.  The deal also covers The CW Network.

"Together, these industry events will demonstrate the technological advancements that power NBCUniversal’s premium content as well as the celebrated IP and iconic talent that bring inspiring stories to life every day from across the company’s vast portfolio," the Comcast unit says.

It was once owned by NBC, and later by Media General before becoming a Sinclair Broadcast Group station in December 2014. Now, Sinclair Inc. is commemorating the upcoming 75th anniversary of the TV station's debut, making it Rhode Island's first television station.

A West Virginia State Senator has again introduced a bill that would require public places that have televisions for use by the public to have at least half of those sets activated for closed captioning at all times. This time, there's progress on the bill's advancement.