TV/Cable News

A new "privacy-forward agreement" in which audiences within the Comcast footprint can be matched to information within TransUnion's identity graph to build "custom, advanced audience segments" for addressable TV ad campaigns on Comcast platforms has taken effect.

The timing of the statement is curious, and comes nearly 14 weeks after the NAB's top attorney told the FCC it should scratch a plan requiring MVPDs to tell the Commission when a broadcast signal is "blacked out" for at least 24 hours due to a retransmission consent impasse.

The sales division of Comcast Advertising has expanded its "Audience Addressable" product in a bit to "help" regional and local advertisers, in addition to...

The Triple-A affiliate of the Atlanta Braves Major League Baseball, playing their 15th season at Coolray Field in Lawrenceville, Ga., are getting broadcast television coverage thanks to an agreement with Gray Television.

He's been a prolific buyer and seller of low-power television stations in recent years and could be seen across the LPTV Broadcasters Association's symposium at the NAB Show in April. Now, Jeff Winemiller is back in the news, and he's buying a LPTV property in Myrtle Beach.

Inscape advises in a newly released report that it is imperative for marketers to fully embrace the change, sooner rather than later. But, to fully capitalize on any consumer shift, it’s table stakes that marketers utilize sources of big data for the purpose of accurately and fully measuring these changes.

TEGNA's flagship television station has scored an exclusive partnership with the National Football League club formerly known as the Redskins, a move local management says solidifies its position as the National Capital Region's official TV station of the NFL team.

Gray Television has shared the early tender results of its previously announced offer to purchase for cash any and all of its outstanding 5.875% Senior Notes due 2026, subject to the terms and conditions set forth in a purchase offer distributed on May 20 by the broadcast station ownership group.

A veteran broadcast TV sales leader who has served as VP/GM of an ABC affiliate serving the Paducah, Ky.-Cape Girardeau, Mo. market since 2019 has been selected to serve in a similar role for The E.W. Scripps Co.-owned ABC affiliate in Indianapolis. He takes on his new role June 10.

For many in the multicultural marketplace, there's head scratching when it comes to the disproportionate amount of dollars put toward total market advertising by Pharmaceutical companies compared to its activity targeting Hispanics. The latest data on the Media Monitors Spot Ten TV report will only fuel that discussion.

A quantitative finance firm that uses machine learning to create market-neutral equity portfolios and seek profit from the market greatly increased its stake in Gray Television during the fourth quarter of 2023, a fresh SEC filing shows.

After 33 years at the two stations in Augusta, Ga., owned by Gray Television, Mike Oates — who has served as General Manager for the last seven years — is retiring. We now know who will be succeeding him at the CBS and NBC affiliates.

It's no secret that free ad-supported streaming television channels are gaining in popularity. Among the companies banking on fast growth is Allen Media Group. Now, three AMG streaming brands are available on one of the biggest FAST channel platforms in the U.S.

Starting August 1, the FCC's TVStudy software will incorporate 2020 U.S. Census data and its use will be required for all applications. TVStudy software is used to perform coverage and interference analysis of television stations as it pertains to the Table of TV Allotments and facility modification requests.

A new study from Horowitz finds that 42% of adult sports viewers would likely subscribe to the forthcoming "Venu Sports" over-the-top streaming service when it becomes available. The report also suggests over-the-air viewing will have less impact than for MVPDs.